As promised here is my take on the hidden benefits of eBay weekly deals. But first lets have a little bit of background on eBay weekly deals.
eBay is perhaps most famous for having its daily deals pages and some would say that it was the first ‘daily deals’ type sites which has paved the way for the likes of Groupon etc.
Now weekly deals are a whole dedicated page on eBay which change on a weekly basis on a Thursday. You can check the weekly deals pages here. You can see that they have categories for all different types of product from fashion to technology and everything in between. The deals page is one of the most visited pages on the eBay site and because of this is lucrative web real estate. So now that we have decided that you really want to be on Weekly Deals, here comes the not so easy bit…how do you get on it?
Well sadly you will need to be one of eBay’s Enterprise Sellers. This is a challenge in itself. I won’t go into the exact criteria you have to meet in order to be an enterprise seller but if your getting close you should notice that eBay will start showing more interest in your selling account and start getting in touch with you. The bottom line is, you need to be turning over a certain amount of money each year on eBay, (a nice large round number 😉 ) You also need to be able to demonstrate that you can successfully sell on eBay and can keep Top Rated Seller consistently. Treat eBay like a game as Matt Ogborne describes here and getting to enterprise status is one of the last levels.
So what is this hidden benefit I speak of? Well it ties in very closely with what I mentioned above with regards to your increased audience with appearing on the deals page. Now this comes from first hand experience of something that happened a few months ago to a company I work for. They put a bluray player on weekly deals and the sold quite well. A week later they were taken off the deals page and two weeks later on a Monday night…whilst they were NOT on any deals pages they sold all of them. Between 8pm and 9 am the following morning they had sold out selling over 150 in just over 12 hours.
So as some of you may of guessed the hidden benefit here is found in the Best Match algorithm. The added impressions and sales from weekly deals had pushed this listing up and it has found its way to the top product for the search ‘Blu Ray Player’. what we saw was the power of having the number 1 listing in a generic search result. I should also add here that we are a Top Rated Seller,owners the cheapest price online and offered free shipping therefore ticking lots of best match boxes.
What I am saying here is not if you get on weekly deals 3 weeks later your product will sell out. I have only seen this happen twice and we have been on weekly deals quite often. What I am saying is, with eBay the higher you climb the eBay ladder the more benefits you seem to see. By being on Weekly deals they are giving you more traffic which works hand in hand to get your listing higher up the eBay search and therefore give you even more traffic and potential sales.
I know there will be many who read this and automatically jump on the negative bandwagon that argues that ‘eBay focus on making the big bigger and don’t focus on the smaller businesses’. And yes you are right that is exactly what eBay are doing, but remember eBay is a business too and they are going to do what makes them the most money. All of the enterprise sellers had to start somewhere or are being run by people who started at the beginning and have had to work their way up. Let’s go back to Matt’s game analogy, play the game, beat the levels and you will work your way up to becoming an enterprise seller, and getting the hidden benefits that this brings. Good luck and have fun.