UnderstandingE Update

Well where did that time go?

I was told just the other day that it had been a while since I had posted anything on this site, which is very true.

There is however a good reason for that.


For the past 6 months myself and Matthew Ogborne have been building a new business called UnderstandingE.  Which aims to bring multi-channel software to the masses by showing them:

1. Multi-Channel software doesn’t have to be restrictively expensive

2. How they can utilise the software to automate and innovate within there business.

If you want to find out more then please feel free to click on the UnderstandingE link above.

The reason for the silence here is quite simple really.  So much of my time is now spent creating content for UnderstandingE, not just recording the video tutorials for Magento & M2E Pro but also in writing the site content, blog posts and site pages etc.

A lot of the content that I would usually post here, now gets put as  a focus to the UnderstandingE blog.

Simply put, I do not currently have that much time to be able to update as much as I would like.  Hopefully this will change in the future but for now this is the way it has to be.

So if you want to find out some of the latest goings on not just for multi-channel, Magento or M2E Pro but most things eCommerce then do check out the UnderstandingE blog here: http://understandinge.com/blog/



P.S.  I will be at the Internet Retailing Expo this Year on Wednesday 26th March 2014.  Will I see you there?

I really need your help!

For those of you that sell online especially the marketplaces such as eBay I really hope you have all had record-breaking Christmas sales so far this November/December.

As you will hopefully know by now, for the past 3 months myself and Matt Ogborne have been working on a new project called UnderstandingE.  We believe it will change the face of multi channel eCommerce.


Put simply we are going to show you how you can build your own Multi-Channel software to an enterprise level starting at as little as £16 a month.  The best part is, we are going to show you how to do this for FREE.  So rather than paying £200 – £500 or even £1000+ a month for multi channel software we have created a new way.  A way which is affordable for small businesses and feature rich for large businesses, and importantly which avoids commissions or a ‘Tax on Growth’ as we see it.

As I write this now there are just 22 days and 20 hours left until launch.  We are in a good position to really hit the ground running in January and we will have everything you will need to get started using the Third Generation (UnderstandingE.com) in place and ready for you to start using on the launch date. (1st January 2014)

UE Logo

I need your help

If at any point over the last few years I have brought you any value at all, either through this Website, Twitter, LinkedIn, Consultancy work, Conferences, Emails anywhere at all, then I would like you to do 1 of 2 things.  If you could do either of these that would be fantastic and you don’t have to worry about my Christmas present 🙂

1.  If you run your own e-commerce business, or want to run your own e-commerce business and haven’t done so already please can you go to this link here and Join UnderstandingE (Only if you want to save thousands of pounds a year on alternative software) http://understandinge.com/join/

2.  If the above doesn’t apply to you then the next best thing would be for you to forward this on to anyone who you know who does run, or work for a business that sells online.  Or alternatively share this post or UnderstandingE itself on the social networks that you think it would be most relevant to your followers, whether that be Twitter, LinkedIn or another.

What we are doing is opening up Multi-channel eCommerce software to the 99% of businesses who currently cannot afford or warrant spending what the other software providers are charging.  To do this we need to get the word out as much as we can.

If you could do one or even both of the points above then that would be amazing.

Have a great Christmas if I don’t speak to you before and a fantastic 2014.  It will certainly be an interesting one.

Many thanks again

Dave Furness

What a difference a year makes – Bring on 2014

This time last year I took a huge leap, a risk is perhaps a better word.  I quit a reasonably well paid job with plenty of potential to earn more.  Back then people doubted me and thought I was making a huge mistake.  Now let me tell you how I proved them wrong.

12 months on, on average for the months I have worked self-employed, I have made more than what I would have worked in the job that I left.  Some would argue that isn’t a major success.  Let me tell you why I disagree.  Freedom.

For the past 12 months I have been able to work from home, I don’t have to get up early to drive in rush hour traffic to get to an office from 8:30 – 9:00 am Monday to Friday.  I also learnt something about myself.  I am not a morning person, I work best from 11 am onwards.  I also work well in the evenings.  So don’t get me wrong, being self-employed, I work way more than the 8 hour days I used to, but I work on my terms.  If I want a day off, I can have it, I can catch up over the weekend.  I can work when suits me best.  This is a fantastic luxury.

The second point is I have still managed to maintain a ‘Life’  Don’t get me wrong, I don’t go out an insane amount, like a lot of my employed friends do, but there is a good reason for this which I will come to later.  But I still get to enjoy myself.  Back in January I spent just under a week in Sweden and Finland which was incredible, and then this summer I spent just under 3 weeks in the USA and Canada.  The most notable point is I don’t get ‘holiday allowance’ now I work for myself so when I;’m not working I don’t get paid. Looking at this year, though I haven’t been chained to my desk ‘no life-ing’ it as the saying goes.

For me this is the exciting part.  Leaving employment last year and the year that has followed has done one thing to me in particular.  Made me fearless (In the work sense at least).  I took a risk last year and it paid off, and I now know that when the chips are down and I have no other choice, I can make a living on my own.

So as most of you reading this will know for the past few months and for the foreseeable future I am dedicating my time to working on a new exciting project called UnderstandingE with Matt Ogborne.  If you haven’t seen it already I implore you to check it out at understandinge.com/now It will be really useful for E-commerce business owners and dare I say you can’t afford to ignore it.

Whilst building UnderstandingE which is no mean feat in itself, I am taking a hit on earning as most of my time (i.e more than 10 hour days and 6 day weeks) is going into building something that could have a massive impact in 2014.  Why would I do this?  Simple.  Because number 1. I can and Number 2. the benefits of being involved with something like this is not only a challenge, but something that could be incredibly rewarding, to know we have helped so many businesses.


Anyone Can Do This

I am nothing special, I have no amazing skill set which sets me apart from anyone else.  What I have done though is, I found something I am passionate about and have a lot of motivation to make something work. It’s amazing how motivated you become when you don’t have a choice, and you need to make something work.

I remember hearing someone say that even if you fail you still win.  Let me explain.  Can you imagine having a business idea, or an opportunity to do something different in front of you, and you turn it down.  Then when your 80+ years old, you look back and think “God, I wish I’d have done that”  Can you imagine that feeling?

Now lets flip the situation.  You take a risk, you try setting up a business in something your passionate about, novelty baseball caps, for example.  The bad news is not many others share your passion for novelty baseball caps and the business fails.  But when your 80+ looking back you can smile and say “yea I tried it, it didn’t work, but at least I know I tried.”  You still win for that very reason.  No regrets.

So one last question for you… What’s stopping you doing what you’re passionate about?


Meet UnderstandingE at eCommerce Expo 2013 @ Olympia 2nd October

By now you’ll have heard quite a lot of buzz about UnderstandingE, we believe it’s going to put you back in control and change the world of eCommerce forever and we bet you’d like to know more and here’s your only chance before January.

This is something never done before, we have a clear vision and a single goal of what we are going to achieve and using the passion we have for eCommerce we truly believe that what we launch in January will be of benefit to soooo many online sellers like you.

Find Out What UnderstandingE is

Myself and Matt Ogborne will be making our first appearance as UnderstandingE at the eCommerce Expo next week.  We will only be there for a few hours on Weds 2nd October because of the epic challenge we have set ourselves between now and January 1st and need to get back the grindstones.

We are arranging a special meetup at one of the stands at 2:00pm.  This way we can get to share with you, the cool people, the business owners what exactly it is we are up to and how with your help, together we’re going to create something amazing.

So Which Stand?

To find out which stand we’ll loitering on at 2pm, pop your name & email on the UnderstandingE site here and we’ll let you know on Wednesday morning.

Looking forward to seeing you there!

Dave & Matt