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Vodafone Kickstart Mobile Marketing in 2013

Back in 2012 I made my predictions for what would be big in 2013.  You can see that post here.  Perhaps one of the most surprising predictions for a lot of people was my guess that we would see a steady increase in Mobile Marketing in 2013.  At the time I didn’t have any inside information on this.  I applied an instinct that text and multimedia messaging would follow the same pattern that e-mails have done.  For years people were so against e-mail marketing regarding everything sent from businesses as ‘SPAM’.  People were very protective over there virtual mail boxes and didn’t want them being stuffed with promotional leaflets.  These days however, people give out their e-mail addresses openly and welcome email promotions and offers.  If it saves them money on a product they like, then most people these days are open to receiving emails.

Better Quality Data Collection

In the early days businesses didn’t have the technology or the know how to specifically target customers with relevant deals that were personal to them.  Which meant customers were getting inundated with emails offering products that meant absolutely nothing to them.  Men would be sent emails on ladies handbags and dresses etc.  Nowadays targeted emails are the norm.  You can guarantee if you are signed in and browsing on Amazon then you will get an email in about 3 days time with similar products to what you were looking at on the site.  Therefore it stands to reason that Mobile will now follow suit.  The technology is there and with smart phones more and more people are checking their emails on their phones, so why not text and multimedia messages?

Vodafone Select

I am a Vodafone customer here in the UK and yesterday I received this message below:

Vodafone select message

That’s right, Vodafone are asking my permission to send me offers and info from the brands that I like, in categories that I am interested in (You can find out more about Vodafone Select here)  I cannot speak for customers of the other networks but I know for a fact that O2 and EE will have very similar offerings in place.  This to me seems to insinuate that between all of them they can pretty much dictate what becomes the norm.  Vodafone has been publicly seen as risk-averse in its time when it comes to targeting its users with ads from third parties, Vodafone Select is a strict “opt-in” programme thus to avoid the ‘Spamming’ tag often tagged to numerous insurance and PPI companies who bombard people with text messages.

What Does This Mean

This could still go two ways.  There is the belief by some that the UK isn’t ready to accept mobile messages as a form of marketing yet and part of me thinks it will be a slow uptake at first.  Hopefully the network providers will be able to put the foundations in place.  With programmes like Vodafone Select in place if they can target their customers in a manner that will benefit them, with offers and benefits tailored to the individual then this could be the next step forward in marketing campaigns for big businesses.  Mobile phones are the perfect device for marketing.  They allow you access to the customer previously never before been experienced.  It is still early days for mobile marketing but down the line Geo Targeting to me is one of the most exciting prospects for the medium.  The full benefits of this will be limited to smart phones but in the early days text messages will still be the key to gauge customer acceptance of this concept.


For obvious reasons I have opted in to Vodafone Select to see what they come back with.  As soon as I have anything from them, I will update with another post.  So my question is open, have YOU ever had any experiences of targeted mobile marketing?  Have you signed up to any of the major networks marketing programmes and if so have you had anything of value from them?  What are your thoughts on Mobile Marketing?  Is it something you would be open to, if the content was relevant to you.  Please let me know your thoughts in the comments below.

Thanks for reading

Black Friday, Cyber Monday what they are and why they are important

Well it’s that time of year again.  The time which separates the men from the boys in terms of the online sellers.  The boom period that spans the couple of weeks that include the last week of November and the first week of December.  These two weeks will be busy for the whole of online but there are two key days included here which are Black Friday and Cyber Monday.  You may have heard me talk briefly about this in the E-commerce in Plain English Podcast “Preparing for Christmas” You can listen to that here.  If you have not come across these terms before or have perhaps heard them but are not sure what they are, then pull up a chair, gather round and let me tell you what you need to know and what you can do to maximise your sales.  Read more

Top Five E-commerce Trends Prediction for 2013

You can’t deny that 2012 is quickly coming to an end and it has been another record-breaking year for e-commerce.  More businesses than ever before are now Online in one way or another and more and more retail businesses are making the connection to the e-tail arena as a way of further offering their products to a wider more tech savvy audience.  As customer trends have changed, over the last few years, businesses have had to change too.

top 5 e-commerce trends

Which brings me on to my predictions for the E-commerce trends of 2013. Read more

Get Your First 10 Blog Post Ideas Here!

This is going to be an incredibly short blog post, see it as a bonus one for this Friday only.  I am going to give you not just 1 blog post idea, not even 5.  Below I have compiled a list of 10 Blog Post ideas that you can tailor to suit your individual business and start growing your audience.

top 10 blog post ideas

Yesterday I spent a lot of time writing out the 2,000+ word article Read more

The pareto principle chart

The Pareto Principle: How spotting it can give you the advantage

I have a few articles planned but due to some interesting things going on I haven’t got round to publishing them.  However the subject of this one is one that came about just last night in conversation with a mate of mine and one that immediately knew I had to write about.  What I will be talking about here is the Pareto Principle and how if you know what it is and can spot it in your business, then you can use this to your advantage. Read more