This is a pleasant change for me as I don’t get to do book reviews very often. But when John Hayes emailed me to let me know about his book and if I would give my opinion on it then a blog post seemed like the obvious answer.
It’s a little bit late as his book was released mid July, and I only got around to finishing it this last week. Anyway here is the review.
“Becoming THE Expert – Enhancing Your Business Reputation through Thought Leadership Marketing”
To give it it’s full title is written by John W. Hayes. John is an expert in marketing and that fact alone really comes across in this book. Written in plain english I would recommend this book to anyone who works in marketing or wants to grow their online audience.
Now I like to think of myself of being quite up to date in the world of Marketing and even since my switch to e-commerce in the past few years I still do get involved in Marketing. John Hayes is on a totally different platform. You can tell from reading the book that he IS the expert and through his marketing know how and experiences of years in the industry he is sharing with you the skills he put in to place so you to can become and expert in your field.
So if you are trying to build a company brand or solidify yourself as a ‘Thought Leader’ in your chosen area then this book is definitely worth reading. Once I picked it up I struggled to put it down and this is one of those books I can see myself reading over and over again to refresh on my mind what John is saying.
You can click on the Amazon link above to find out more about the book, or to get more info from John himself you can follow him on Twitter @john_w_hayes or check out his website here: www.becomingtheexpert.co.uk
‘Becoming THE Expert’ is a new welcome addition to Dave’s Library.