The Fun Theory – How To Use It In Everyday Life

Whats Happened To Us?

It’s quite simple psychology we enjoy doing things that we enjoy… self-explanatory.  So what changed?  When we were all younger and at school they would teach us things through playing games and doing experiments.  Or your parents would disguise what would usually seem boring, as games or competitions and all of a sudden we would want to do them.

We simply grew up…and this is an excuse for most people to no longer have fun in what they do.  To some people the below would just be immature… Read more

Marketing Fail!

Everyone Makes Mistakes

Due to it recently being Comic Relief and everyone doing their bit for Red Nose Day, I thought I would keep this blog post lighthearted.  So I stumbled across some funny marketing fails and thought I’d share them.  Enjoy.

1. The American beer company Coors put its slogan, “Turn it loose,” into Spanish, where it was read as “Suffer from diarrhea.”

2. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux.” Read more

Whats Should I Do About Taglines? Just Do It

What’s a Facebook or an Amazon do?

For most small web businesses the Holy Grail of web presence is to have a recognisable Brand Name.  You know when you have successfully managed this as it is when people know what you do, how you do it and where to look for you.

taglines make big brands and big brands make success on websites

Think hard about the big brands out there in all fields, Amazon, Facebook, Nike, McDonalds, Ferrari are just a few good examples.  Without looking you instantly know what these companies do etc.  These are Brands.


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